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The Back to the Basics Sales Boot Camp Boot Camp is a 4-day program that
delivers basic training in kitchen planning, computer-aided
design, cabinet qualities, job estimating, management systems,
salesmanship, bathroom planning & much more.
Optional Mastery Exam is a springboard to becoming a Certified
SEN Design Associate (SENCDA)
Who Should Attend?
- Entry Level Design Assistants in support of Owners or a
Sales Designer Team
- New Salespeople hired from other industries
- Installers or Project Managers advancing to become
full-time Sales Designers
- Junior Salespeople (such as Closet Specialists) not yet
designing and selling complete kitchens
- Anyone on a career path to become a full-time Sales
Designer
Why Attend This Boot Camp?
- To learn basic kitchen planning methodologies
- To learn how to measure rooms accurately
- To learn the basics of CAD (Autokitchen software
program)
- To gain a thorough understanding of the 5 different
Cabinetry Quality Grades and their values
- To understand how to price jobs accurately
- To learn proven Management Systems that control and
communicate all the details in a project
- To master the Fundamentals of Professional Selling
(based upon Dale Carnegie principles)
- To successfully get retained on projects in the shortest
amount of time
- To consistently earn HIGHER GROSS PROFIT MARGINS
- To increase Closing Percentages by 50% OR MORE
- To learn the basics of planning and selling 5’ x 8’
Bathroom Remodeling Projects
- To gain an basic knowledge of Plumbing Fixtures & Large
Scale, Multi-Head Showers
- To learn how to design Master Bath Relaxation Suites
- To learn how to make BIG PROFITS in the Bathroom
Business
- To enhance your professionalism from instructors with
over 85 years combined industry experience
- To earn 26 Continuing Education Credits (CEUs)
Instructors
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Ken Peterson, CKD, LPBC
President of SEN Design Group
(former owner, 4-store CT dealership)
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Tom Blau
Vice President/Business Education
(former owner of successful WI dealership)
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- Ken Evans
Medallion Rep/Carolinas
(former successful kitchen dealer)
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First Graduating Class of Design Associates


“Best money I have spent in years”
William Schaefer
Country Cupboards Kingston, NY
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