sen design group business development and education

SEN Seminars
Best Business Strategies for 2012:
Competing & Thriving In The New Economy

 

The “Best Business Strategies for 2012: Competing & Thriving In The New Economy” Seminar delivers the knowledge, roadmap & strategies you need to help both you and your firm reach full profit potential.

 

Schedule of Seminars for 2012:

Who Should Attend?

  • Owners, Partners, Presidents, CEOs, COOs
  • General Managers, Sales Managers

During this Seminar you will Learn to:

  • Budget your business to its core and create the proper price formula
  • Successfully evaluate your sales staff and get the right people on the bus
  • Fine tune your sales process to increase closing ratios and profit margins
  • Properly compensate sales people with a commission structure that works
  • Use the up-front contracts to lead your client quickly to the close
  • Sell the budget, before the design
  • Watch the numbers that matter in the business
  • Take advantage of emerging markets and marketing techniques
  • Place a value on your business

An interactive business roundtable discussion will follow the formal presentation where your 2012 business issues can be expressed and discussed in an open forum.

Instructors

  • Ken Peterson, CKD
    President of SEN Design Group
    (former owner, 4-store Connecticut dealership)
  • Tom Blau
    Vice President/Business Education
    (former owner of successful Wisconsin dealership)

 

"In terms of talents and skill sets, our industry has the most diverse dealer population of any on the face of the planet. From artisans to craftsmen, designers to sales people, young entrepreneurs to business savvy executives, the skills required to successfully manage these businesses are enormously varied and complex.

The most essential skills, and often the most difficult to obtain, involve managing cash and marketing your business. Without these skills many have found themselves unable to cope with the challenges of our current economy, and have been forced to make very difficult decisions. With these skills, however, many are taking advantage of their less experienced competitors and are positioning their businesses to not only survive, but to thrive.

I am unaware of any other source of business education so specifically focused to the needs of kitchen and bath dealers. What the SEN Design Group has developed in this one day business seminar is as efficient and concise as it gets. Now more than ever I highly recommend that everyone owning or managing a kitchen and bath dealership invest the time to attend."

- Larry Stokes, Executive Vice President
Dura Supreme, Inc.

"I wanted to send you a note to thank you for your Seminar entitled “Managing for Success in Today’s Challenging Economy”. I don’t go to very many Seminars, but I am very thankful that I went to this one.

Of course, some of the topics we have all heard before, but over time we tend to forget some of them and a refresher is always a good thing.

I think the most important (and fascinating) thing that I learned is the fact that we have always been an “Operations” Firm instead of a “Marketing “ Firm. Your insight as to the differences is astounding. It is both so simple and yet so hard. As I go about the rest of this year and look forward to the many challenges of next year, I will be implementing these proven marketing strategies to bring in new prospects, and then, turning them into Sales.

I have known for some time that my old ways were no longer working as well as they used to, but I didn’t know why, or what to change to make me more effective. Your Seminar hit the nail on the head and for that I truly thank you. "

Patrick H. Ryan, CKD
President
Kitchen Concepts, Inc.

“Well worth the time away from work. Well presented. Well prepared.”

Janet Evangelista
Mentor, OH